Herschel Supply

Ever since the Canadian brand Herschel Supply began its journey nearly ten years ago, it has proven to be a label like no other. It has enjoyed the type of rare and rapid success that most companies can only dream of. Turning into one of the most cult following brands on the planet.

Whether you’re a businessman in Wall Street or a young kid on the way to school, the ever-expanding customer base Herschel Supply offers seems to be endlessly more diversifying. Just like their product range, which has continued to expand exponentially.Originally known for its contemporary renditions of classic backpack silhouettes, Herschel’s range has since enlarged to include a lot more. There is now luggage, a versatile selection of totes, duffels, messengers.

Hershel Supply’s commitment to designing “modernized, nostalgic products” has translated into big business for the brand. Collaboration with hard hitters including Star Wars, Coca-Cola and Independent has shown the versatility of the products, but also its customer – limited edition capsule collections with the Herschel stamp has become a much sought-after item, giving it authenticity and long-term loyalty. 

Now sold in more than 90 countries the secret to success is pretty straightforward. People are always going to react to well-designed products. Herschel designs a little bit more specifically for all ages, but we feel that our aesthetic is so timeless that it resonates far beyond that.

It is pretty amazing when you see people over 70 years old carrying a Herschel, and it doesn’t look out of place.”